Keywords
self-branding, freelance market, Uzbekistan, digital economy, professional identity
How to Cite
Meliyeva Sevara Faxriddin’s daughter. (2025). PRACTICAL APPLICATIONS OF SELF-BRANDING STRATEGIES IN THE UZBEK FREELANCE MARKET. RUSSIA- SCIENTIFIC REVIEW OF THE PROBLEMS AND PROSPECTS OF MODERN SCIENCE AND EDUCATION, 1(6), 4-5. https://e-conferences.org/index.php/rus/article/view/334
Abstract
This paper explores practical approaches to self-branding in the context of the growing freelance market in Uzbekistan. As the digital economy expands, freelancers increasingly need to differentiate themselves through strategic identity construction. This research identifies key self-branding techniques used by successful Uzbek freelancers and examines their effectiveness in both local and international markets.